11/6/2023 0 Comments Graffiti and hip hop history![]() In plotlines mirroring the negative reaction of non-commercial artists to the commercialization of the art form by companies such as IBM (and, later, Sony itself) the Rakugaki Ōkoku series (2003–2005) for Sony's PlayStation 2 revolves around an anonymous hero and his magically imbued-with-life graffiti creations as they struggle against an evil king who only allows art to be produced which can benefit him. In this campaign, taking notice of the legal problems of the IBM campaign, Sony paid building owners for the rights to paint on their buildings "a collection of dizzy-eyed urban kids playing with the PSP as if it were a skateboard, a paddle, or a rocking horse."Īlong with the commercial growth has come the rise of video games also depicting graffiti, usually in a positive aspect – for example, the Jet Set Radio series (2000–2003) tells the story of a group of teens fighting the oppression of a totalitarian police force that attempts to limit the graffiti artists' freedom of speech. In 2005, a similar ad campaign was launched by Sony and executed by TATS CRU in New York, Chicago, Atlanta, Philadelphia, Los Angeles, and Miami to market its handheld PSP gaming system. In 2001, computer giant IBM launched an advertising campaign in Chicago and San Francisco which involved people spray painting on sidewalks a peace symbol, a heart, and a penguin (Linux mascot), to represent "Peace, Love, and Linux." However due to laws forbidding it, some of the "street artists" were arrested and charged with vandalism, and IBM was fined more than US$120,000 for punitive damages and clean-up costs. ![]() With the popularity and legitimization of graffiti has come a level of commercialization. Hollywood also paid attention, consulting writers such as PHASE 2 as it depicted the culture and gave it international exposure in movies such as Beat Street (Orion, 1984). Fab 5 Freddy and Futura 2000 took hip hop graffiti to Paris and London as part of the New York City Rap Tour in 1983. ![]() Style Wars is still recognized as the most prolific film representation of what was going on within the young hip hop culture of the early 1980s. Style Wars depicted not only famous graffiti artists such as Skeme, Dondi, MinOne, and ZEPHYR, but also reinforced graffiti's role within New York's emerging hip-hop culture by incorporating famous early break-dancing groups such as Rock Steady Crew into the film and featuring rap in the soundtrack. Charlie Ahearn's independently released fiction film Wild Style (Wild Style, 1983), the early PBS documentary Style Wars (1983), hit songs such as "The Message" and "Planet Rock" and their accompanying music videos (both 1982) contributed to a growing interest outside New York in all aspects of hip hop. JaJaJa toured Germany, Switzerland, Belgium, and Holland with a large graffiti canvas as a backdrop. Fab 5 Freddy's friendship with Debbie Harry influenced Blondie's single "Rapture" (Chrysalis, 1981), the video of which featured Jean-Michel Basquiat, and offered many their first glimpse of a depiction of elements of graffiti in hip hop culture. For many outside of New York, it was their first encounter with their art form. In 1979, graffiti artist Lee Quinones and Fab 5 Freddy were given a gallery opening in Rome by art dealer Claudio Bruni.
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